These sold for 2/- and were half postcard size, still sold inside a paper wallet. Wrates opened a shop on Lumley Road, which leads down from Skegness railway station to the famous clock tower and the seaside attractions beyond. The drawing pin holes perhaps indicate a card which has been displayed on a Wrates kiosk board to be viewed and purchased. Wrates also offered three cards for 2/6 (plus 2d for the wallets), or one enlargement for 3/-. Wrates sold their walkies inside printed paper wallets and often these survive with the photograph inside. My thanks to Susan Stone for the photograph. Wrates – Skegness The Skegness based firm of Wrates were involved in the Walking Picture trade for around fifty years. Wrates had a number of rival walkie firms in Skegness over the years but none stayed the distance. Also Tower Esplanade for information on a popular spot with the walkie cameramen and women, AdvertisementsWrates – Skegness The Skegness based firm of Wrates were involved in the Walking Picture trade for around fifty years. The very crude way the card has been cut may be due to pressure in the print room. Paul Godfrey adds that purchase tax – introduced during the War – judged postcards to be luxury items. Dressed in shortish skirts and striped blazers, they covered the North and South Parade, the area round the clock tower and the beach. When the pier entrance was redeveloped in the late 1930s Wrates moved in to a shop on the right hand side of the steps and remained until the (by then listed) deco entrance was scandalously demolished in 1970.
” One of the later colour walkies from Wrates, dating we think from the early 1970s. They began as photographers in the Victorian era, and during the season offered while you wait portraits in a tent on Skegness beach. This early Wrates walkie dates from the 1920s. The photo was taken on the corner of Lumley Road and Lumley Avenue looking away from the coast; the bank building is still there, a branch of HSBC now. By dropping the postcard design on the back they avoided the tax. The woman on the far left – giving the cameraman a look – was not part of the group. Looking like it was taken on one of the Parades, the only identification is the caption on the back which says “Mab & Enid, Tilly Cooper & I” skegness dating. ” It closed only recently and is now a branch of Subway). The Tudor-bethan building can be seen in the background of many Wrates walkies over the years skegness dating. They appear to have stopped taking walkies in the mid-1970s to concentrate on their day to day film and developing business and their commercial work. After the War Wrates expanded to Mablethorpe (and were still there in the 1970s) and also had a kiosk at Chapel St. At this time they still had a shop on Lumley Road, and were renamed ‘Wrates of Skegness (1980) Ltd’ (Wrates never used an apostrophe on their wallets). In 1962 Wrates diversified into schools photography, taking individual and class photographs, but kept on with the walkie trade.
Also Tower Esplanade for information on a popular spot with the walkie cameramen and women, Advertisements. There is clear evidence of rushed work in the processing on this print, with drying marks and even finger prints left on the negative. The firm have now installed automatic numbering on their cameras... Two of the various designs are shown here, the red and blue one housing a colour walkie. The photo was loaned to me by Ken Hawley, Isabel’s son. Wrates also covered the Grand Parade, which runs parallel to the beach, photographing people walking into town from the many streets of boarding houses. Happily the firm are still in business today (located close to the original Lumley Road shop) doing a wide variety of school portrait work all over Lincolnshire and also have a studio for the general public. Perhaps by this late date improvements in transport and processing enabled the walkies to all be processed at Skegness. Wrate – and kiosk addresses on the back (and some on the front in the 1950s) and all were single image postcard size prints. Wrates were one of the few firms which moved into colour walkies, which appeared in 1968. The latest I have dates from the early 1970s. ..